07.11.2006 

We are set to break new ground in January 2007 with the launch of our brand new, Europe-wide collection called ZOOM®

Pan-European concept from EGGER

As one of Europe’s largest wood-based panel and laminate manufacturers, we are set to break new ground in January 2007 with the launch of our brand new, Europe-wide collection.  Specifically tailored for the design and shopfitting communities, the new range is a combination of innovative ideas and products to offer a variety of convenient and stylish solutions.

FOCUS•SEE•FEEL - the spirit of ZOOM

With the new collection called ‘ZOOM’®, we have concentrated on identifying the most important trends to offer a harmonised range of decors and materials to meet even the most demanding design requirements.

Ulrich Bühler, marketing and sales director for the EGGER group said: "We want our customers to be confident that they can choose from a wide-ranging choice of product solutions from one single supplier, with each component complementing together perfectly.

"It was very important for us to offer a new collection with a totally new look and feel. So, we developed ZOOM®.  In addition, we have researched innovative ways of presenting ZOOM® at the initial launch."

The ZOOM® collection includes stylish and contemporary decors in addition to classic choices.  The range includes innovative materials such as EUROFORM® ProAcoustic, a sound absorbing product and EUROLIGHT® - our new lightweight material in addition to colour co-ordinated products such as MFC, MDF, Laminate and edging. 

ZOOM® also offers a broad range of services including an efficient sampling service and a number of new impressive digital services.

The launch of ZOOM® will represent the withdrawal of the successful Kaleidoscope range in addition to other existing EGGER collections in respective European markets.

Explaining the rationale behind synergising the collection, Ulrich Bühler explains: "Our product range has been internationalised as the ZOOM® collection, so in future we will be in a position to meet the requirements of customers using our products and services internationally, for example in global roll-out programmes.”

For further information, please contact Amanda Atkinson Tel 01434 613374 email: amanda.atkinson@egger.com